Don't "Click here"

A language peeve of mine is seeing regular use of “Click here” or "here" as link text. Web users today quickly scan pages, and seeing these links won’t tell them what the page is about or where the links will go. Also, a website’s chance with search engines won’t be improved by using “click here.” Better keywords should be used. Years ago I purchased the Yahoo Style Guide when it was available in book form. It gives the best and most simple advice about writing link text: Good usability depends heavily on site visitors being able to understand where they are and where they can go. Effective link text helps them get oriented and stay oriented. Follow these guidelines for wording links: Write